Association of Floral Importers of Floridia
Association of Floral Importers of Floridia
Association of Floral Importers of Floridia

Role of AFIF To It's Grower Partners

AFIF Importers represent the most value-added link between the fresh cut flower growers and the North America wholesale, supermarket and mass-market distribution chain. AFIF members cultivate lasting relationships with top-rated, financially sound companies and at the same time, AFIF members keep their grower partners up-to-date on market trends and future opportunities, based on the insight and feedback they gather from their wholesale and mass-market customers.

Your AFIF importer gives you the most efficient and profitable marketing system in North America. Here's how:

Top Dollar for your Product — Monitoring the market on a minute to minute basis enables your AFIF importer to secure the best possible prices for your products. This daily monitoring means the importer does not actually have to rely on long-term price predictions, which could prove costly in an unstable market. The result is your assurance of consistently higher prices for your production.


Receivables with Reduced Risk — Your AFIF Importer assumes the risk for multiple receivables! No one else does this for you. Additionally, Importers are alert to potential signs of financial problems through their frequent and direct contact with customers, markets, and national credit associations.

All Your Products Marketed — Extensive connections to leading North American distributors who use stock products mean that AFIF Importers can find markets and good prices for both your popular products and those in less demand. They create demand and novelty and unusual varieties you produce, and this demand in turn, raises market value.

Production Planning Based on Real Market Needs — Planning and being ready for future sales are among the highest priorities for AFIF importers. Their close relationship with customers in extremely diverse markets provides you with timely feedback about important trends. This feedback enables you to plan production for varieties and volume to take advantage of expected market demand.

Association of Floral Importers of Floridia
AFIF America's Flower Connection
AFIF America's Flower Connection
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