Florverde

Florverde was created in 1996 by the Colombian Association of Flower Exporters (Asocolflores) as a proactive instrument for improving the social and environmental performance of flower growers in Colombia. It promotes continuous improvement in order to achieve the highest standards in the farms.

Farms who volunteer for the program must be a member of Asocolflores and are evaluated according to Florverde’s Code of Conduct. The Code is based on national and international laws and the standards and protocols of various international floriculture groups. The Code covers various areas, including pest and disease control, personnel management (labor conditions, occupational safety and health, worker welfare and training), and rational soil/water use and landscaping.

Currently, 130 of Asocolflores’ 204 member farms are “Participants” of Florverde and of these Participants, 25 are “Certified” by SGS (an unrelated third-party certification entity).