Florverde

Florverde was created in 1996 by the Colombian Association of Flower Exporters (Asocolflores) as a proactive instrument for improving the social and environmental performance of flower growers in Colombia. It promotes continuous improvement in order to achieve the highest standards in the farms.

Farms who volunteer for the program must be a member of Asocolflores and are evaluated according to Florverde’s Code of Conduct. The Code is based on national and international laws and the standards and protocols of various international floriculture groups. The Code covers various areas, including pest and disease control, personnel management (labor conditions, occupational safety and health, worker welfare and training), and rational soil/water use and landscaping.

Currently, 130 of Asocolflores’ 204 member farms are “Participants” of Florverde and of these Participants, 25 are “Certified” by SGS (an unrelated third-party certification entity).

 
What are the Requirements for Florverde/How are Farms Monitored?
Florverde’s requirements are divided into four levels (1, 2, 3 and 4). A Florverde Participant achieving the qualifications set forth in levels 1 and 2 and gaining certification by SGS qualifies a farm as “Certified.” Levels 3 and 4 qualifications are new achievement benchmarks constantly changing to meet evolving international laws and standards/protocols.

Florverde’s Participants and Certified farms are continually striving to meet the new level 3 and 4 qualifications. Approximately every two years, Florverde officially changes the requirements for level 1 and 2 based on new level 3 and 4 parameters adopted from the achievement benchmarks. After the adoption of new level 1 and 2 qualifications, new level 3 and 4 achievement benchmarks are sought, so that Florverde is constantly striving to improve the program to “raise the bar” for its participants.

Formal Florverde Certification Process: A farm must first submit an application to participate in the Florverde program. Once the application is accepted, Asocolflores personnel and auditors (including a business administrator, agricultural engineer, entomologist and an environmental engineer) work with the farm to assist it in meeting the existing level 1 and 2 requirements by visiting the farm, interviewing employees and inspecting work areas to officially qualify a farm as a “Participant.”

After achieving levels 1 and 2, Asocolflores’ auditors declare the farm ready for the formal certification inspection. The Societé General de Surveillance (SGS) conducts this official inspection by sending three auditors to the farm, where they spend one and a half days inspecting compliance with the social and environmental requirements of Florverde. If a farm does not comply with a certain level 1 and 2 requirement, SGS will decide whether to give the farm more time to comply or withdraw its certification, depending on the commitment and date planned to achieve the requirement.

Once a farm has been certified by SGS, SGS will re-inspect the farms on an annual basis and Asocolflores’ auditors will visit the farm twice a year to ensure the farm maintains the requirements and standards of the Florverde program. If a farm is having problems with any particular requirement, Asocolflores will work with the farm and develop a program to overcome the weakness. Also, the farm will be given additional assistance by Asocolflores personnel (through visits to guide compliance and a variety of education programs) to help it achieve the new level 3 and 4 achievement benchmarks and comply with all level 1 and 2 requirements.

 
 

Worker Health/Treatment/Social Issues
Florverde assures the optimal management of human resources, thus contributing to the profitability of the participating farm. Florverde worker health/treatment/social issue facts:
Workers encounter fair treatment, equal opportunity and participation, including:
* Recruitment – Florverde promotes good management practices of employees. Since the moment they are hired to work for the farm, they are given full training about their job and the farm itself. Health exams are also conducted upon hire.
* Payments – Florverde checks and promotes that a worker receives their payments on time and is in compliant of legal parameters. Payments related to holidays, maternity leave, social security (health, pension, workers compensation, etc.) are also checked.
* Services, claims and information for employees – Florverde promotes that farms keep workers informed on different issues of the company, such as risks, health programs, etc. Procedures are established so workers can communicate with administration about their needs.
* Information and file generation – A formal filing system of all employee information is in place, including health and family information, beginning with the day they are hired.
* General administration issues – Florverde promotes good management practices for farms according to their mission statement. Responsibilities must be organized between workers and job profiles. (This refers to organization improvement).


Workers find safety and protection through the harmonious relationships between people, the environment, equipment, materials and infrastructure. It covers:
* Preventative medicine – Preventative medicine refers to activities in order to avoid injuries or health problems. Such activities include routine work exercises that prevent damage to the body (i.e. hands or back) when working with flowers. It also includes the goal of using less pesticides, so that the risk is reduced at the source.
* On-the-job health care – Each farm provides doctors and medical exams for employees at the farm. Exams are given once a year for all employees except those who work with chemicals/pesticides. Those workers who handle chemicals/pesticides will receive medical exams on a more frequent basis.
* Hygiene and industrial safety – Diagnosis of risks and preventative actions to avoid accidents.
* Occupational health committees – Workers and administration participate in committees to identify health risks at work, and define action plans in order to avoid the risks.
* General welfare – Based on a diagnosis of worker needs, a program is designed to address issues, including housing, day care, conflict management training, etc.

Continuing educational programs provide workers with an opportunity for professional and personal growth. Training includes:
* Diagnosis of needs – Workers are trained on job-specific issues, as well as issues related to family welfare, based on a diagnosis of needs.
* Action plans – From the diagnosis of an employee’s needs, action plans are made.
* Program design and development – Follow up to training programs are checked.
* Training evaluation – Every training activity is evaluated for quality to assure goals have been pursued and/or reached.
* Evaluation of professional and personal growth – Training programs address not only job needs and goals but personal ones as well.

Other worker health/treatment/social issue information:
* Over 50% of Colombian flower industry workers belong to a union (when combined with the “pactos colectivos” or Collective Bargaining System), compared to only 4.82% of the public sector workers. (Source: National Trade Union School, 2002)
* No company affiliated with Asocolflores has employees under the age of 18. (Source: National Center for Studies for Construction – CENAC)
* The Colombian flower industry is made up of 65% women and 35% men.
* The age range of the Colombian flower industry is: 18-25 years, 5.35%; 19-29 years, 19.25%; 30-39 years, 38%; 40+, 37.4%.
* Women who have or wish to have children are not discriminated against. Pregnancy tests are not required before hiring.
* Working mothers have special programs, such as company- and government-supported daycare, so that their children are securely cared for and nourished.
* Workers benefit from stable jobs, above average pay (1.5 times minimum wage requirements) and extended benefits, including medical/dental assistance, pensions, childcare and transportation services. (Source: International Labor Organization)
* The Colombian flower industry pays the highest wages in the agricultural sector in the Savanna, where 85% of the Colombian flowers are grown.
(Sources not listed from Asocolflores)

 
 

Pesticide/Chemical Usage
Florverde assures optimal use, safety and handling of all chemicals, pesticides and fertilizers for the safety of its workers and the betterment of the environment. Florverde pesticide/chemical usage facts:
Integrated Pest and Disease Management (IPM)
* Pest and disease monitoring – The decision of applying chemicals comes after the use of other alternatives (physical, biological, cultural), and all control alternatives are based on a scouting (monitoring) program. This monitoring system, for example, means that workers in the fields first determine the specific areas where pests/diseases are located, and then control measures are used only on those specific areas, not the entire crop.
* Safe pesticide handling – When chemicals are needed, they are handled in a safe manner in order to avoid accidents. Only trained personnel may handle chemicals/pesticides.
* Minimization of pesticide residues – Through safe chemical practices, the residues of pesticides are avoided and are recycled within the production process, avoiding pollution of water and other resources.
* Minimization of chemical risks derived from pesticides – Through safe chemical practices, chemical risks, such as poisoning, can be avoided.
* Reduction of pesticide consumption – The amounts of chemicals used at each participating farm is recorded and reported to Asocolflores. Reduction goals are established at the sector level.


Soil and Fertilizers
* Water and soil monitoring, quality of irrigation water – Fertilizers are rationalized and monitored to check for waste and pollution. Plants can be negatively affected in their development by the excess use of fertilizers.
* Fertilizer use and handling – When fertilizers, or plant nutrients, are needed for flowers, they are used properly in order to avoid the pollution of water and soil.
* Soils and substrates – The use of artificial substrates and of soil for crop production needs to be handled properly in relation to the fertilizers applied and in relation to the kind of machinery used in the soil.


Solid Waste
* Handling of inorganic and domestic residues – Paper, cardboard and domestic solid waste is sent to an appropriate disposal location authorized by law.
* Special solid waste with pesticide – Waste pesticide packaging is disposed of in specially marked places, thus decreasing the risks of poisoning recycled materials.
* Pesticide-free special solid wastes – Other special residues (not related to pesticides), including acids, heavy metals or paints, are disposed of properly.
* Handling of plant residues – Farms are required to create compost of the crops with plant residues.


Liquid Waste
* Compost leaching – Compost can generate leacheates, or concentrated liquid fertilizers and salts. This is properly managed to avoid pollution and is recycled.
* Oil and immunizing agent spills – Oils from motors, cold rooms, machinery and even wood, etc. can pollute soil and water, and is disposed of properly.
* Domestic waste – Water used in restrooms is disposed of in water treatment plants. Florverde checks that water treatment plants are in place and working.
* Water polluted with pesticides – Good practices allow farms to have zero pesticides in water. But if for some reason (i.e. accident, etc.) water is polluted, it is recycled.
* Water polluted with fertilizers – Water containing fertilizers is disposed of properly.
* Liquid waste discharges in post-harvest (STS & flower dyeing) – Some flowers need special post-harvest treatment or coloring agents. These agents are disposed of properly.

Other pesticide/chemical usage information:
* Only products that are registered for use in the United States (by the EPA) and registered with the Colombia Agricultural Institute and licensed by the Ministry of Health may be applied to flowers in Colombia.
* Colombia has clear and stringent laws on agrochemical products and promotes safe practices in the handling/application of pest control products.
* By law, women are not allowed to apply or handle pesticides/chemicals; the job is strictly delegated to specially trained and geared men and no one is permitted in the area of the application.
* Frequency of health problems among flower growers who handle pesticides is no higher than for those workers who are not exposed. (Source: Colombian Social Security Institute/National Institute of Health)
* The Colombian flower industry continues to be an active participant in programs oriented towards improving the health of workers and decreasing occupational risks.
(Sources not listed from Asocolflores)

 
 

Environmental Conservation
Florverde participants assume optimal management of environmental issues, contributing to the constant maintenance and improvement of the region’s natural surroundings. Florverde environmental conservation facts:
Water and Irrigation
* Rational use of water – The rational use of water is possible through the implementation of good practices, resulting in better flower quality. Florverde checks that farms implement good practices and avoids wasting water.
* Water concessions – Water in Colombia belongs to the state. A farm must ask for a permit to use water so that the state can order the rational use of this resource.


Air Emissions
* Boiler emissions – Boilers are used in some farms to sterilize soil and control pests/diseases on the flowers. Boilers must use filters and other parts that avoid air pollution within the farm and its surroundings.
* Substances affecting ozone layer – Gases used on the farm (i.e. cold rooms) can affect the ozone layer. Florverde checks that farms conduct regular maintenance checks on mechanisms that may emit gasses.
* Burning – Burning of waste is prohibited.
* Sulfur vaporization – Sulfer is burned in some crops in order to control fungus. The way in which it is done is monitored in order to avoid pollution.


Landscaping
* Biodiversity and landscaping – Colombia is a very diverse country. The use of “live” fences (trees surrounding the farms instead of an actual fence) helps in a passive control of pests, as they house an important array of natural pest enemies (i.e. beneficial insects).
* Permits for soil use – Land use is regulated in Colombia, and every farm must be located in an area where floriculture is allowed.

 
Statistics
* There are approximately 500 total flower farms in Colombia.
* An estimated 14,579 acres (5,900 hectares) are dedicated to cut flower exports in Colombia.
* There are approximately 88,300 jobs directly related to Colombia’s flower industry. Another 75,000 have jobs indirectly related to the flower industry.
* Currently, 130 of Asocolflores’ 204 member farms participate in Florverde. Of these participants, 25 are certified by SGS.
* Of the 14,579 (5,900 hectares) total acres dedicated to flower exports in Colombia, 5,683 acres (2,300 hectares) are covered under Florverde. Of this, 1,118 acres (466 hectares) are farms that have been certified by SGS.
* Of all flowers exported into the United States from Colombia, an estimated 50% come from farms participating in Florverde.
* In June 2003, Asocolflores teamed with Societé Generale de Surveillace (SGS) to certify the program’s participants. Since then, 25 farms have been certified with most of the other participants expected to certify within the next year.
(Source: Asocolflores)
 
Click here to watch the video on Asocolflores & its programs, including Florverde
 
 
For more information on Florverde and Asocolflores, contact:
Asocolflores
Communications Department / Environmental Department
Carrera 9A No. 90-53
Bogota, Colombia
Phone: (011) 571-257-9311
Fax: (011) 571-218-3693
www.colombianflowers.com
juan@asocolflores.org or cristinab@asocolflores.org