"Flowers. Alive with Possibilities." is a multi-media campaign sponsored by the Flower Promotion Organization (FPO) that opens up a whole new category in cut flower home decor. The campaign entices consumers to purchase more frequently by giving them new "possibilities" for using cut flowers all around the home.

Under the FPO's "partnership market" initiative, wholesalers and retailers can combine efforts to expand this consumer message into their own market. The FPO provides all of the promotional materials at no cost to the local market, plus invests start-up funding to help the local groups maximize their financial investment in the marketing program.

Whether you're an importer or wholesaler, be sure to tell your customers about the opportunity for retailers to join this successful floral industry promotion campaign. With a proven track record of success in increasing the frequency of flower purchases, thus increasing the consumption of flowers, the success of this campaign ultimately means more dollars for you!