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La
Flor de Ecuador (The Flower of Ecuador)
Created
by Expoflores, the Association of Producers and Exporters of Flowers
in Ecuador, La Flor de Ecuador is a continuous improvement program
for the flower farms in Ecuador. Its objective is to conserve
the environment, develop and respect the social welfare and personal
growth of farm employees, keep proper documentation/files for
profitable business management, support and promote anti-drug
control, and reduce costs through rational pesticide/chemical
usage while maintaining a competitive environment for Ecuadorian
flower farms.
Although
La Flor de Ecuador does not grant an environmental label, this
program does, through strict guidelines, prepare farms for certification
programs such as Germany’s Flower Label Program, etc.
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