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*Positive Floriculture Articles/TV Coverage/Studies*

*Articles* Click for more information… Why do Flowers Cost so Much During Holidays?, AFIF Petal Power: Valentine’s Day Flowers Still the Perfect Gift, CBS Market Watch, Feb. 12, 2004 A Rose by any Other Name...The National Cut Flower Release, CBP Today, Oct/Nov 2003 U.S. Rose Growers find Other Flowers Smell as Sweet, USA Today (AP), Feb. 14, 2003


*Television Coverage* Click for video… Cupid Costs: Why Valentine’s Day Roses Cost More than Usual, CNN “Daybreak,” Feb. 13, 2004 From the Growers to the Consumers: The Life of a Flower, WPBT (PBS) “New Florida,” May 2003 The Life of a Rose, CNBC “Power Lunch,” Feb. 2003


*Studies* Click for more information… The Impact of Flowers & Plants on Workplace Productivity New University research shows flowers and plants inspire better business ideas. Study conducted by Texas A&M in conjunction with the Society of American Florists, 2003 Articles related to this study: * Flower Power, Self magazine * The Power of Flowers, Health magazine The Emotional Impact of Flowers Behavioral study linking flowers and life happiness/satisfaction. Study conducted by Rutgers University in conjunction with the Society of American Florists, 2003 Articles related to this study: * The Power of Flowers, Allure magazine * Flower Power, Health magazine * Flower Therapy, Better Homes & Gardens (The studies referenced in the above articles are a direct result of the SAF Fund for Nationwide Public Relations.)